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Kas jāzina franšīzes devējiem un ņēmējiem?

  • Latvia
  • Other

01-04-2010

Autore: Viktorija Jarkina

Kapitals, 04/2010 (148)

Franšīze kā integrētas komercdarbības veids parasti nepiesaista preču un pakalpojumu saņēmēju uzmanību, jo pircējiem prātā ir tēls, kas asociējās ar konkrētu zīmolu, piemēram McDonalds, un vēlme saņemt nepieciešamās preces vai pakalpojumus. Taču šī biznesa modeļa loma starptautiskajā komercdarbībā ar katru gadu palielinās, ko apliecina dažādu kompāniju – Pizza Jazz, Dominos Pizza, Ford u.c. - izplatība pasaulē.

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